Branding
&
Concept
for a Queersentric fashion brand.
Vivid as a brand was conceived in response to the gender 'norms' inflicted by high street fashion. This project aimed to create a bold and unapologetic brand identity that would disrupt the gender conforming high street. Through the use of striking colours, punk and zine inspired graphics, models features have been obscured in a bid to merge the genders and embrace colouring outside the lines within your identity.
