Window Design to launch the worlds first 100% circular jacket by Napapijri at Milan’s La Rinascente

For the second time in the season, Napapijri were invited to showcase the second pillar of their Futurewear Collection, Sustainability at Milan’s La Rinascente department store. Continuing on the theme set by Innovation, Infinity aimed to hero Napapijri’s latest development in product design ‘The Infinity Jacket’. Embracing the phygital aesthetic undulating chromed metal work gracefully extrudes from the floor wrapping around the bust and screens before continuing on its infinite journey. Along side this an unmissable colour wash engulfs the window in a hue of pink creating a backdrop for the clear and concise story of the jacket.

Role: Concept Development, Spatial Design, Graphic Design, Artwork