Physical & Digital worlds collide for Napapijri’s Futurewear Collection.
The brief was to highlight the brands first chapter of their Futurewear Collection in a bold and exciting way. Innovation aimed to bridge the gap between the un-real & real. Inspired by otherworldly forms that seem beyond reality, the forms break the 4th wall between the digital and physical. This visual statement embodies Napapijri’s brand ethos, to explore and break boundaries through their innovative product design.
Role: Concept Development, Spatial Design, Graphic Design, Artwork
Featured in WGSN’s FW19 Global Window Report.
In addition the Innovation concept was given a further evolution at La Rinascente in Milan to coincide with Napapijri’s pop-up space at the historic department store. The store wide takeover, ranged from in-store highlight areas to excavator wraps using graphics and imagery informed by the innovation design to promote the Futurewear collection. The entire concept was received extremely well from industry leaders being featured in several trend reports including WGSN.
