Concept & Design to launch Y-3 Runner 4D at SNS Paris.
To launch Y-3’s Runner 4D trainer the brand was given the opportunity to takeover a space at SNS Paris. Building on Y-3’s campaign about breaking boundaries and dimensions, where Adidas’ iconic 3 stripes are brought to life by embodying the speed and movement of running. The concept for the space needed to harness this same energy, to do this we exploded the campaign imagery into a 3D installation and unleashed the stripes across the space and stores facade.
Role: Concept Development, Spatial Design, Graphic Design, Artwork
Bringing the spirit of the forest to Footshop Prague.
As part of Y-3’s FW18 campaign, we were asked to create a space that would immerse customers at Footshop Prague in the world of the campaign. To do this we decided to bring the spirit of the forest inside the store. Taking cues from Yohji Yamamoto’s aesthetic the space brings order and control to the wildness of the forest. The space expresses this concept through contrasting geometry and organic forms, mirror surfaces creating endless depth and overhead silhouettes that cast shadows mimicking the textures of the forest.
